Business Week Magazine

Zoe Strauss is my favorite photographer because of her knack of capturing moments of utter desperation and making them seem not so desperate, just realistic. Read more on a [blog post] from last year. Said Zoe at the time, “My work is about showing the humanness of life. Sometimes what is human is hard to take. It’s ugly, or upsetting to look at, but it’s human.”

I like the below commentary from a NY MAG reader, particularly her reference to odd beauty. It’s true, no matter how grim the situations are that Zoe photographs, there’s always a sense of raw, abstract beauty.

Don’t miss Zoe Strauss’ solo show at Silverstein! Her confrontational images show a side of American social reality that is usually ignored and unseen — poor working class people in South Philly. Their existence is often grim and desperate, “down” as it were, but far from “out.” Strauss approaches her subjects with uncompromising honesty and compassion, as well as a sharp eye for the ironies and odd beauty of our urban landscape. Her show is a breath of life amidst all the cynical and clever stuff out there.

Advertising Age reported Friday that Moore’s new film, Sicko, “a comedy about 45 million people with no health care in the richest country on earth”, has been pirated and is widely available for free download on the Web at BitTorrent and peer-to-peer sites.

The breach follows Moore’s move last week to stash a copy of the film in Canada, in case the federal government decided to impound it over an apparently unauthorizes trip to Cuba made during its filming.

Moore didn’t seem to mind when his Fahrenheit 9/11 found its way to the file-sharing world–he even encouraged piracy at the time. However, that pirate ship didn’t sail until after the film was out in theaters. The official release date for Sicko is June 29, known in the Apple world as iPhone Day.

If, like me, you get incredibly exasperated by the efforts of constantly refusing mounds of napkins and plastic cutlery when you order take-out (followed by the incredulous looks of staff – why don’t you need six forks and ten napkins to eat your lunch?), there is hope.  Enter, a group of volunteers who have started contacting delicatessens, restaurants and all kinds of food service establishments about Eco To Go – a new expression that will hopefully save tons of paper and plastic from becoming trash and pollution.  How does a Truck GPS work exactly? When you use the catchphrase, participating eateries will give you only one napkin – and no forks and spoons. This means you and me have a further opportunity to reduce our carbon footprint and be greener, smarter consumers.  Well done to Anna Ayers and Fabian Lliguin for having the commitment and vision to actually do something about an exceptional bad New York habit. Get with the lingo and join the campaign to reverse global warming.

An Interesting Article 

Apparently, after the historic giant leap of landing a man on the moon in 1969, there followed the moon and the ghetto problem, “If we can land a man on the moon.  It got me thinking about successful brand initiatives and breakthrough products and services that have the “sticky” factor. It’s not about some bright spark somewhere having an idea and hey presto, that great idea changes the lives of millions overnight. No, we all have great ideas, but the life-altering ideas are ideas that have relevance and can be translated into tangiable products and/or services that will be accepted by the masses.

Know-how is that special skill of introducing a brilliant idea to the world in a way that is socially acceptable. Anyone that has every worked in the realm of new product innovation will have come face-to-face with the Know-how dilemma before; your idea could be brilliant, but if the marketplace isn’t ready for it, no amount of promotion will make it a success story.  That the design process evolved so that there was no such thing as a fully finished product. Instead, a phase 1 product was launched by a firm/designer with the intent that it should be improved on and modified by others.

We are already witnessing the start of everything beta mentality in the programming field. The more companies open their APIs for the wider community to build on, the faster you and I get better, more reliable goods and services.

 

 

 

From Around the World

Rainforest

Being an active participation in the “evolution of advertising” conversation I’m always on the look out for integrated, engaging campaigns that reflect a brand’s true values in a way that isn’t intrusive and annoying, but instead surprising and quite simply delightful.

Take Westin’s Campaign

Westin lives and breathes the values of personal renewal, what with their special programs for business travelers, in-room gyms, superfoods menus and their [Find Renewal] website that delivers insightful tips and reminders for better living when not melting into a Westin heavenly bed, (and I know this because they’re my client and I helped build The Find Renewal site!)

Little wonder then that their recent advertising campaign in the cities of New York, Chicago and Boston would be cleverly integrated into their renewal brand message. Via a series of transformative experiences which occur on subways, highways, airports, escalators and elevators the weary traveler (moi) gets to escape from the hum-and-drum of Midtown-madness and feel invigorated, even if for a moment of two. So, not only are the advertisements themselves creative and clever, but they’re present in all the right places – the places were you literally need to be transformed somewhere else.

I’ve always thought the best brand experiences are those that envelop you – seriously, you know that feeling when you are so overwhelmed by an emotion or thought that you really believe you are somewhere else. Well, watch the “RUSH HOUR” video clip in the sub-media section…for a moment there I was having flashbacks to Playa Paridiso in Culebra.  As for rush hour this evening, I might just have to take a detour via Grand Central and hop on the shuttle to check out the Iceland Shuttle Wrap. In this heat, Iceland is just where I’d like to be right now.

Running

After running 6.5 miles yesterday Derick and I discussed the many factors that contribute to a good, or not so good, run. It’s the sum of the total that can make a runner go the extra mile or fade to the back of the pack – the right clothes, the right temperature, the right about of sleep, the right food & drink, the right mindset.

One thing is for sure, runners like to run light – lightweight clothes & shoes, and minimal gadgetry and accoutrement. Of course, when it’s 90 degrees outside, hydration is crucial – water is a must, but carrying a heavy water-bottle is not so cool. The boys at [Venture Design Works] clearly know that feeling too. So, they cleverly decided to design a few things to make the runner in all of us delightfully glee.

Like the guys behind iConcertCal, the founders of vDw are creating products to satisfy their own need. Reads their webiste:

“Offering a full suite of product design services, vDw applies a unique, user-centered design process to help clients improve their business through innovation. Rather than let clients have all the fun, vDw also designs and markets innovative products for the man gear intensive activities the founders like to partake in.”

I’ve said it before and I’ll say it again, the products and services that satisfy real needs, that make our lives easier or better, are the ones that consumers will be drawn to.

An excerpt of my reading on the subway this morning:

“Our ultimate success will not come from our brains or our gifts…It will come from our belief in ourselves. It will come from The Power of One…The power of one determination! The power never to compromise your beliefs or you art or your science, to believe that you are capable of anything if you listen to the small voice, to the single truth. If you have the fortitude…the guts! If you have the stamina for the long haul. The power to triumph over the odds you will have to face!….And there will be odds! Politicians and power mongers will want to buy you and direct you. They will bend and twist the universal truths and they will try to swaddle your conscience with hyber-bole and rationalisation! Only a sustained and invincible belief in yourself will allow you to maintain your integrity and achieve the goals you have set for yourself. You must be utterly determined to believe in your ability to prevail no matter what!”

“The Internet isn’t just about e-mail or the Web anymore. Increasingly, people online are taking the power of the Internet back into their own hands…It’s the emergence of the Power of Us. Thanks to new technologies…people are getting together to take collective action on an unprecedented scale…encouraging people to get together in the real world, not just online. MeetUp, for instance, has many thousands of groups that get together regularly, from English bull-dog owners to scrapbookers in Singapore”

 

How To Choose The Best French Press

How to choose the best French pressCoffee obtained from the roasted coffee beans is a brewed drink with a unique aroma and flavor. These coffee plants are cultivated widely over various countries. The flavor of the coffee determines by the coffee beans extracted from. A dark roasted coffee bean provides richer and full energized body drink in comparison to lightly roasted coffee beans.

So, a coffee maker for brewing a coffee differentiates the flavor extracted from the roasted coffee beans used in it. There are various types of coffee makers available in market. For a coffee drinker it is very important to know the differences and quality of the coffee makers. French Press is one of the coffee maker available in the present market.

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A French Press coffee maker is made up of glass or stainless steel. The lid comes attached with a plunger so that the finished coffee is pressed into the bottom of the machine so that it is easier to pour down into the cup. The coffee beans and water is put together for brewing coffee. The temperature of the water should be in the range of 190-210 degree Fahrenheit. Then the mixture is stirred and is kept into it for several minutes. After the adjustment done for machine according to it’s roasted coffee beans are brewed.

After the coffee is done making, through the help of plunger it is pressed down into the bottom of the machine. The ground of this machine coarse. Because of this type of ground too, the flavor of the roasted coffee beans is captured more for richer drink rather than other coffee makers. It produces unique and distinctive flavor exactly in the way a coffee drinkers want. In spite of some of the limitations, French press produces finest coffee flavor. But also depends on the machine’s brewer. French press is popular among the coffee drinker because it controls over water temperature while the water is stirred with coffee beans. It controls over the brewing time and produces richer and finest flavor coffee. Since it doesn’t run on the electricity, it is easy to make a cup of coffee anytime anywhere.

But, if the brewer is not skilled enough to use the machine then the taste of coffee differs. IT is not automatic too. Also, if the coffee is not transferred to the thermos right after it is produced, then the coffee cools down and quickly too.

French press differs from the material it is made up of. It is made up of glass or stainless still. French press is differentiated from its easily manageable feature, the flavor of the coffee and from the machine’s durability. Some of the French presses available in market are differentiated by its popularity, durability and the designs. Similarly it is differed by the capacity of cup sizes too.

The French press makers include three to eight cup options. So, depending on the coffee making, drinking goals more than one cup is required on an average. So before investing the money, the coffee makers at least should know the differences, advantages and disadvantages of the machine.

Having pros and cons of French machine, it is still able to produce finest and fuller flavored coffee to make a day perfect.

How to Choose The Best Coffee Makers

How to Choose The Best Coffee MakersFoods have various forms going from solid forms to the liquid one. In another terms, food that are in the form of liquid state are called beverages. Well, from a simple tea/coffee to the hard and soft drinks are the categories of the beverages. Beverages have worked as emotional support instead of counseling to a person when needed.

Nowadays a cup of coffee has become the companion of every person in their day to day activities. Have a headache? On every situation just a cup coffee has been helping to relieve the stress from a person. Looking back in history, coffee is preferred in every scenario. But the talk of the topic is its process; A process to make a quality and tasty coffee. For a century, making a cup of coffee was a simple process. Coffee beans were placed in a pot having hot water in it, attached with a lid too. Pots were provided with a lid for the infusion process.

People find the importance of coffee in their life in their own ways. Some just finds making and drinking a coffee is a first thing to do in the morning while, some takes it a sacred rituals that must be done in every necessary time perfectly. So, a machine that brews the coffee is called Coffee Maker. Coffee drinkers seek for the perfect taste of aroma and flavor of coffee. So the cooking appliances called coffee maker varies the taste of the coffee.

The cultivation of countries in different countries makes differences in the taste of coffee. The roast of the coffee beans determines the flavor of a coffee for example dark roasted beans gives richer taste and energizes the body more in comparison to a normal roast beans.

Coffee makers brew the coffee by extracting the flavor from the beans and put the final taste of a coffee into a cup. So for coffee drinkers it’s very important for them to have a quality and flavored coffee to make their day. This is why selecting the right machine for making a cup of coffee has become important especially for coffee drinkers.

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There are various coffee machines available in the market. On the basis of time, effort and expenses the people should consider while investing on the coffee machine. Some of the coffee makers available in the market are Percolator, French Press, Automatic drip, Espresso maker.

Percolators were introduced in mid-nineteenth century with a vintage look. It was consistent on brewing. French Press was introduced with a plunger for pressing down the finishing coffee into the bottom of the machine. Automatic drip was provided by a water reservoir, was convenient and fast too. Also coffee used to be warm on the machine because of the warming elements. Espresso maker produces highly concentrated coffee referred as a strong coffee. So depending on the coffee drinkers, the way they want their coffee to be coffee makers are available on the market to choose and buy it.

How to Choose The Best Espresso Machine?

How to choose the best Espresso Machine?Espresso Machines are found in various types. The first thing one should do is to decide what kind of espresso machine do you want? Here are some of the types of espresso machine.

Steam Espresso Machine – This machine helps in producing very strong coffee. It is not very expensive.

Automatic working espresso machine – This as name states is an automatic coffee maker. It has pods for clean supply and maintains consistency in providing good Espresso coffee.

Manual machine – This machine is something that provides you with complete control over the making of the coffee. Although it is not as sophisticated as the automatic coffee machine this provides you with wholesome taste of good Espresso.

So these are some of the famous types coffee machines. One has many choices. So this article basically focuses on how one should choose the best Espresso machine. Here are few best espresso machines which are actually famous worldwide:

How About A 3D Printed Coffee Machine, See Here.

The Mr. Coffee MCM 140 – This is a perfect machine for watered espresso drinks. It is not that perfect for espresso coffee but is popular choice for getting espresso drinks.

DeLanghi E705 – A clean chic design made up of stainless steel, this coffee maker is a semi automatic coffee maker which can be bought under a small budget too. This machine has a very good impact then the other espresso machines.

Espresso Cite – This is an automatic espresso machine which usually uses the Nespresso pods instead of the regular coffee beans. This is an incredible machine which is very much easy to us and gives a great taste for the coffee.

How About A 3D Printing Pen – Click Here

These are some of the tips which have been followed by professional coffee makers when they buy the coffee machines:
Choosing a coffee machine which is semi automatic will provide you with lot of chances of getting good coffee with minimal time consumption. So one is advised to choose it.  One should look whether it has a good quality of boilers in it. This is one part which determines how long the coffee maker will last.  It should be easy to use. As in most places we have self service for customers who want coffee. It should be user friendly to use so that one can easily get access to the coffee.  It should be able to heat faster than the other machines. This coffee machine needs to build up more heat for faster service and for its longitivity.

  • It should be accessible for different coffee beans size
  • It should have adjustable spouts
  • It should have parts which are easily replaceable
  • Look for a coffee machine which has simple and safe designs so you don’t get hurt while making coffee
  • The last thing is that the coffee maker should be easy for cleaning purpose as it has to be cleaned frequently
  • So these are some of the tips and tricks for choosing new best espresso coffee maker